Asahi toys & ATC

Founded 1950, Tokyo, Japan

Asa means: morning and Hi means 'light'.

Best known by their Santa Claus logotype, Asahi was a major postwar builder of mechanical and battery-operated toys, with particular emphasis on scale-like models of then contemporary vehicles.

Asahi's disposition remains unclear to this day. Also identified as "ATC" on many toys.

Other tin collectors also search for:
Alps Horikawa Taiyo Metal House Robot Nomura Bandai Rosko

Asahi value and price guide

What's your Asahi worth in 2021? Here are some recently sold items.

Item Title Date Price
kawasaki asahi tec f1385 j17m cxmt3 50 17 front wheel Kawasaki Asahi Tec F1385 J17m Cxmt3 50 17 Front Wheel 07/2021 C $334.55
asahi pentax smc takumar 50mm f 1 4 lens for m42 mount Asahi Pentax Smc Takumar 50mm F 1 4 Lens For M42 Mount 07/2021 C $101.88
mint asahi pentax super multi coated smc takumar 135mm Mint Asahi Pentax Super Multi Coated Smc Takumar 135mm 07/2021 C $69.16
asahi pentax k1000 smc pentax m 1 2 50mm asahi optical Asahi Pentax K1000 Smc Pentax M 1 2 50mm Asahi Optical 07/2021 C $150.92
top mint asahi smc pentax m 24 35mm f3 5 zoom lens k Top Mint Asahi Smc Pentax M 24 35mm F3 5 Zoom Lens K 07/2021 C $207.52
no pictureSee all sold items on eBay for more prices09/2021C $-.--

Asahi forum

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Comments (2)
Marla - August 23, 2014
I have an as ahi 1950's stunt car. I can't find any other pics or information on it. Anyone know a value or any further information? Please and thank you :)
Pete - November 25, 2012
I have 2 volkswagen tin cars that are remote control.They have to be from the 50's.Dont know much can you let me know about my car's? only thing i know the box has ( a crown with asahi inside).also a triangle with (sanshin made in japan) circle around the triangle.can you please e-mail me with info