Hartoy is an American promotional company that, besides producing its own American Highway Legends series of 1:64 scale trucks in various liveries, takes basic models from Lledo and others and, through a licensing agreement with numerous companies, customizes them with advertising and logos.
A series of Coca-Cola vehicles and Chevron gas station promotionals are some of the better-known models from Hartoy. American Highway Legends is now the most prominent series from Hartoy.
What's your 'Hartoy' worth? Here are some recently sold items (Canada).
|Pem Walmart International Cabover||07/2019||C $398.05|
|Pem 1st Issue Ups Freight Doubles||07/2019||C $273.99|
|Watkins Motor Lines Doubles Pem Truck||07/2019||C $102.15|
|New Pem M71502 Southeastern 1 64 Diecast||08/2019||C $112.77|
|Apa Transport Corp Doubles North Bergan||07/2019||C $70.32|
See all sold items for more prices.