Mebetoys (MEccanica BEsana TOYS) was an Italian model cars toy manufacturer which produced model die-cast cars during the 1960s.

In 1966 the creation of the Mebetoys Models Division in Milan was announced.

Mario Besana -the actual Martoys / BBurago Chairman at the time- teamed up with his brothers to transform the former MEccanica BEsana TOYS into a brand that stopped producing toys like keyrings and guns, but would produce only model diecast cars. The new brand would have been based on cars from the mid 60's Italian Market. But competition was strong; Model die-cast firms like Politoys (later APS- Polistil), Edil Toys, Mercury, and (abroad) Gama models, Schuco, Dinky Toys, Corgi-Juniors, Spot-On.

Excellent marketing campaigns contributed to a quick rise to fame.

But suddenly, after the first successful 40 models, Mr. Besana sold the brand to the Mattel company which used its Italian factory at Oleggio Castello, Novara, to produce the brand Mebetoys in the1970s. Besana used the money gained by selling the brand to start his Martoys-BBurago adventure.

Mattel marketed a range of 1/43 and 1/25 scale models under the Mebetoys name until the early 1980s, when the name was dropped, and the models were briefly marketed as part of the Hot Wheels range before being discontinued entirely.

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Mebetoys value and price guide

What's your Mebetoys worth in 2021? Here are some recently sold items.

Item Title Date Price
mebetoys a5 autobainchi primula die cast 1 43 italy Mebetoys A5 Autobainchi Primula Die Cast 1 43 Italy 06/2021 C $543.54
mebetoys a60 fiat 128 rallye gran toros die cast 1 43 Mebetoys A60 Fiat 128 Rallye Gran Toros Die Cast 1 43 06/2021 C $461.13
mebetoys italie ref a 13 opel kadett coupe 1967 jaune Mebetoys Italie Ref A 13 Opel Kadett Coupe 1967 Jaune 09/2021 C $254.34
hot wheels mebetoys blackwall torino stocker red nm m Hot Wheels Mebetoys Blackwall Torino Stocker Red Nm M 08/2021 C $248.71
paya porsche 356 no tekno no dinky no marklin no Paya Porsche 356 No Tekno No Dinky No Marklin No 08/2021 C $239.52
no pictureSee all sold items on eBay for more prices10/2021C $-.--

Mebetoys forum

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Comments (2)
Victor - December 9, 2019
I would sell all 5 cars that i have .they are a18alfa duetto green both top and foled top are there box great have 2 lotus.39 europa blue
If anyone is interested, I'll forward the messages to you!
Victor - December 6, 2019
how can I tell the year of my toys by the boxes they are mint with damige to boxs only
You can look them up by using the search box on the right side of this page.