Playsam (Playsam i Kalmar AB) is a Swedish company based in Kalmar, founded in 1984 by Carl Zedig (born 1941) with the goal of producing toys. Zedig contracted a number of people, including Hans-Christer Ericson, who gave the company a comprehensive graphic identity, and designers Ulf Hanses and Björn Dahlström. Playsam creates innovative and timeless wooden toys for the young and young at heart. With each and every toy, Playsam not only strives for physical functionality, but also for an art form that challenges pre-existing artistic concepts and conventions.

The mission is to shape executive wooden toys that exude charm and charisma while simultaneously stimulating the very soul of Playsams audience. The products' capacity to appeal to the mind's eye is equally as significant as their bright and glossy surfaces.

The aim is to engage those individuals who welcome a visual challenge, demand superb quality and crave intellectual creativity - in short, lovers of executive Scandinavian design. And during over twenty years of business, doing exactly this by inspiring individuals all around the world with artistic aesthetics and ageless designs. The range of wooden toys are made from beech from Germany and Italy with lacquer paint, free of lead and other toxic materials.

Ulf Hansen, who previously worked with industrial designer Sigvard Bernadotte and then designed the toys for disabled children, created a large number of wooden toys for Playsam, for example, toy aircraft Jetline, toy car Streamliner F1 from 1984 or Saab 001. Industrial Designer Bjorn Dalström has designed products for Ericsson, Hackman, Scania and others. For Playsam he created Rocking Rabbit (1985) and toy truck Toycar (1996).

Playsam's products have been repeatedly awarded the "Excellent Swedish Design" (Utmärkt Svensk Form) from Svensk Form.

Official website:

Playsam forum

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